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Kraft Peanut Butter spreads its wings | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Harmeet Singh

Kraft Peanut Butter is switching focus from bread to snacking, hoping to keep up with millennial consumption behaviour. The new “Ultimate Snack Test” campaign, led by Taxi 2, is built on digital content showing how snack bites made with the peanut butter stacks up against competitors, from carrot sticks to chips to yogurt.

http://strategyonline.ca/2017/05/23/kraft-peanut-butter-spreads-its-wings/
 

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